New banners and social ads for Rice University's Susanne M. Glasscock School of Continuing Studies have been created, incorporating their recent rebranding. The challenge involved integrating AI-generated pixel art, grid patterns, and the updated brand color palette while maintaining a cohesive design. The refreshed ads blend pixel art and grid layouts with the school's new color scheme. By balancing these intricate elements with organic imagery and experimenting with grid opacity and size, visually engaging banners and social ads have been produced that align with their new brand identity.
Video content was developed for Rice University to elevate their digital presence and showcase their courses. The videos featured a bold blue banner, symbolizing education and success, while maintaining a modern and engaging look. Each video was designed to highlight Rice's courses, capturing attention and driving enrollment through impactful, well-crafted visuals that aligned with the overall digital campaign.