A campaign was developed to showcase The New School’s Interior Design, Fashion Design, and Graphic Design programs through focused visuals. Each element symbolized the path of continuing education, aiming to inspire students to take the next step in their creative careers. The result was a visually engaging campaign that encouraged prospective students to see education as a gateway to new opportunities.
For Interior Design, floor plan designs highlighted creativity and structure.
For Fashion, sewing patterns and measurements represented craftsmanship and precision.
For Graphic Design, the Parsons logo emphasized design and innovation.